During class this week, we have had a lot of discussion about transformation. We looked at two articles, one from Popular Science, and one from Georgia Tech News. It was interesting to see how the articles differed. For example, the Popular Science article's title was "Robot Replicates How Our Ancestors First Walked on Land” and the Georgia Tech News article's title was “Robot Helps Study How First Land Animals Moved 360 Million Years Ago”. These two titles show how both articles have different purposes and intended audiences.
Firstly, the Popular Science article leads with a title that grabs the reader's attention. It provides just enough information so that you are interested, but not too much where you know what the article is going to say. It also uses simplified language and was to the point, with fewer details than the Georgia Tech News article. The article's audience is the general public who are interested in science. With the simplified language and structure, as well as short length and graphics, the article is meant the average person. The purpose of the article is to entertain and inform. On the Popular Science website, there several ads on every page relating to general popular media (Miley Cyrus, Kim Kardashian, etc.). The people going to this website and reading these articles don't want to read facts and a long paper, but want a succinct description of the topic.
On the other hand, the Georgia Tech News article is very informative. Unlike the Popular Science article, this one takes the time to give background information and fully flesh out what the experiment was, its results, and what those results mean. The audience is people who want to learn about this subject. Since the article is longer and more informative than the Popular Science one, the reader has to be committed to taking more time to read it. The purpose of the article is to inform. Once again, a reader is reading the article to learn about the whole experiment, not just a summary.
Georgia Tech News-